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搜索引擎優化(step-by-step)

發布時間:2020-04-07 08:04:51 來源:網絡 閱讀:593 作者:charles_wang888 欄目:web開發

舉個例子,假如上次我幫某外包網站做搜索引擎優化。

 

 The following is the guideline of SEO based on my own experience, please ask some page developer to do them inour website:

     Step 1:Select keywords:

 Please use the following keyword in this sequence  ( Ignore the keywords supplied by our partner, they don’t work well)

     外包業,外包100強,外包協會,外包專家,外包
 

     Step 2:register a good domain name

     You can apply for a domain name in http://www.bizcn.com website  or http://www.3721.com

     I know that the British IAOP uses www.iaop.org ,so if our website deploy in China ,I suggest that we can register a domain name:

    The following domain names are recommended by me:

    iaop.outsourcing.org

    iaop.outsourcing.com.cn

    (Make sure that org domain is better than com, and .com.cn is better than .com )

 

    Step 3:Add the keywords in  Step 1 into index.html as follows:

 

  1.   
  2.   
  3. <meta http-equiv="content-type" content="text/html; charset=GBK" /> 
  4.  
  5. <meta http-equiv="X-UA-Compatible" content="IE=EmulateIE7" /> 
  6.  
  7. <meta name="Keywords" content="外包業,外包100強,外包協會,外包專家,外包"/> 
  8.  
  9. <meta name="Description" content="最重要的專業性國際外包研究聯合會,中國外包行業的進步,全球外包領域頂尖專家,外包跨越地平線,顛覆思維" /> 
  10.  
  11. <title>About IAOP</title> 
  12.  
  13.   
 
Step 4:Change the title of every page with the prefix “全球外包專家

For example : the old one of index.html is


  1. <title>About IAOP</title> 
Now we should change to

  1. <title>全球外包專家-簡介</title> 
 

Step 5:Every word in the paragraph with the content “外包”,“外包業”,外包專家”,”外包協會” should be embedded into <b></b> tag.

This rule is applicable for every page.

For example: in index.html  line 43-45


  1. <td> 
  2.  
  3. 1993年,全球著名的外包專家麥克爾•卡伯特先生,在美國創立了國際外包專家協會-The International Association of Outsourcing Professionals (IAOP) ,這是一個全球性的標準制定組織,通過推出各種專業標準和行業規范,致力于推動外包產業的發展。<br/> 
  4.  
  5. </td> 
  6.  
  7.   
Should be replaced with:
  1. <td> 
  2.  
  3. 1993年,全球著名的<b>外包</b>專家麥克爾•卡伯特先生,在美國創立了國際<b>外包專家</b>協會-The International Association of Outsourcing Professionals (IAOP) ,這是一個全球性的標準制定組織,通過推出各種專業標準和行業規范,致力于推動<b>外包產業</b>的發展。<br/> 
  4.  
  5. </td> 
  6.  
  7.   
 

Step 6:Every word in the paragraph with the content “外包”,“外包業”,外包專家”,”外包協會” should be added with the <a></a> hyperlink.

This rule is applicable for every page.

So ,in the above paragraph ,all the “外包”,”外包業”,”外包專家”,”外包協會” should be linked to http://baike.baidu.com/view/123205.htm

 

Step 7:Every <img> link should be added with an “alt” attribute ,and in this attribute ,we should add some keyword.

This rule is applicable for every page.

For example ,in contactus.html line 29 ,the original one is


  1. <img src="p_w_picpaths/c7414231-f191-4e1d-a50a-1eef6d949a70.jpg" alt="no p_w_picpath"> 

We should replace with


  1. <img src="p_w_picpaths/c7414231-f191-4e1d-a50a-1eef6d949a70.jpg" alt="外包服務聯系商"> 
 

Step 8:Move all the javascript out of the html page ,and include them in the html page.

This rule is applicable for every page.

For example , IAOP membership.html from Line 200 to Line 212 has the following javascript.


  1. <script type="text/javascript"> 
  2.  
  3.   
  4.  var _gaq_gaq = _gaq || []; 
  5.  
  6.   _gaq.push(['_setAccount', 'UA-29894656-1']); 
  7.   _gaq.push(['_trackPageview']); 
  8.   
  9.   (function() { 
  10.     var ga = document.createElement('script'); ga.type = 'text/javascript'ga.async = true
  11.  
  12.     ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; 
  13.  
  14.     var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); 
  15.  
  16.   })(); 
  17.   
  18. </script> 
  19.  
  20.   

We should create a folder named js ,then create a file named xxx.js ,then include this js in this page using the following grammar.


  1. <script type="text/javascript" src="$../js/xxx.js"></script> 
  2.  
  3.   

Step 9: url rewrite

I don’t know whether this website will contain dynamic page or only contain some static page ,if you need to let page pass parameter such as http://abc.jsp?a=2&b=3

You should use some url rewrite mechanism ,such as http://abc/2/3

Details if you need it ,I can add more .

 

Step 10:If possible ,add the breadcrumb for every page

For example ,首頁>外包資訊> 上海外包資訊

 

Step 11:Compress static resource files

make sure that compress every css /js file using the tool naming yui-compressor.

 

Step 12:Merge p_w_picpaths

Use CSS Sprite to merge every small p_w_picpath into a whole big p_w_picpath named iaopSprite.gif ,and in the css file ,use the background p_w_picpath and position to allocate the small p_w_picpath coordinate in th big p_w_picpath as follows:


  1. #leftNavigation h2background:url(../../p_w_picpaths/iaopSprite.gif) -209px -38px;width:181px;height:24px; } 
 

Step 13:Optimize all the css file  of margin and padding  attribute as follows:

For example, in aboutIAOP.css line 49 to line 61 ,we have


  1. body{ 
  2.  
  3.       background-p_w_picpath:url(../p_w_picpaths/bkr.jpg); 
  4.  
  5.       background-repeat:repeat-x
  6.       background-positioncenter top
  7.       margin-top0px
  8.  
  9.       margin-right0px
  10.       margin-bottom0px
  11.       margin-left0px
  12.       font-familyArialHelveticasans-serif
  13.  
  14.       font-size12px
  15.       color#333333
  16.       overflow:scroll
  17.       } 
 
We should modify it to


  1. body{ 
  2.  
  3.       background-p_w_picpath:url(../p_w_picpaths/bkr.jpg); 
  4.  
  5.       background-repeat:repeat-x
  6.       background-positioncenter top
  7.       margin:0 0 0 0
  8.       font-familyArialHelveticasans-serif
  9.  
  10.       font-size12px
  11.       color#333333
  12.       overflow:scroll
  13.       } 
  14.  
  15.   

Step 14:Check every hyperlink <a> tag in every page so that all of these links are valid:

Use http://validator.w3.org/checklink tool to make sure that every link that exists in your website is valid link.

 

Step 15:Make sure that the website has updating frequency (daily update is recommend):

I suggest that we use Jenkins/Hudson to make sure the website has daily build every mid-night (low throughput at mid-night)

Create  a Jenkins project ,then configure it ,to make sure the website will build every night and deploy to container.

 

 

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